With over 20 years of experience in design, Simone is dedicated to crafting meaningful visual experiences.

Has the cutest cavoodle named Bella (not biased at all!)

Dreaming of an In-N-Out burger

Enjoys hiking and visiting National Parks

Experiences

Jan 2025 - Present

Senior UI/UX Designer at Great Southern Bank

  • Designed Confirmation of Payee solution for our mobile banking app to reduce errors and scam activity for our customers
  • Conducted user research and usability testing, leading to actionable insights that informed design decisions and improved user satisfaction.
  • Collaborated with product managers to align design strategies with business goals, enhancing overall project outcomes.
  • Updated and designed new components, patterns and design documentation across multiple design systems
  • Analyzed user feedback and engagement metrics to refine UI features, resulting in measurable improvements in user satisfaction and retention.

Apr 2024 - Dec 2024

UI/UX designer at Brisbane City Council

  • Lead design projects that streamline processes, leading to efficient workflows and impactful changes in project delivery timelines.
  • Crafted user-centric designs for data-rich experiences, enhancing accessibility and usability.
  • Ensured compliance with AA accessibility standards, addressing audit findings effectively.
  • Documented design system components, facilitating consistent updates and improvements.
  • Participated in Agile ceremonies, contributing to efficient project management and delivery.

Mar 2023 - Apr 2024

UI/UX designer at Great Southern Bank

  • Conducted 70 A/B tests, boosting bank issuance by $127M.
  • Updated and designed new components, patterns and design documentation across multiple design systems
  • Committed to continuous learning and growth, consistently seeking feedback to enhance design skills and project outcomes.

Aug 2022 - Dec 2022

UI/UX designer at Topcon positioning systems

  • Designed wireframes and prototypes in Figma for mobile apps on Windows/Android platforms.
  • Enhanced design systems for icons and mobile/tablet libraries.
  • Collaborated with product managers to align on feature requirements and technical constraints.
  • Tested designs with QA and end users, gathering valuable feedback.
  • Facilitated MoSCoW prioritizing sessions with stakeholders.

2020 - Present

Freelance digital designer at Smileyscope

  • Create branding materials enhancing client recognition and market presence.
  • Design VR application screens improving user interaction.
  • Design and delivered a website redesign.
  • Executed diverse design projects from concept to completion, leading to substantial improvements in client engagement and retention.

2008 - 2020

Freelance digital designer

  • Highly recognised, sought-after by large organizations such as Sunsuper, Canstar and Flight Centre Travel Group, Brisbane Marketing, AVCAIR and more
  • Designed and developed a wide range of user interface designa, digital graphics including HTML5 web banners for A/B testing
  • Conducting strategy sessions, qualitative and quantitative research methods to gather feedback

Skills

 

Design Thinking

 

Responsive Design

 

Figma

 

Adobe Analytics

 

Interaction Design

 

Wireframing

 

Information Architecture

 

Visual Hierarchy

 

User Flows

 

Mobile App Design

 

Accessibility Standards

Contact me

Explore projects

What’s near me design

Little Scholars website

Brisbane City Council website

© Simone Cummins 2025.

With over 20 years of experience in design, Simone is dedicated to crafting meaningful visual experiences.

Has the cutest cavoodle named Bella (not biased at all!)

Dreaming of an In-N-Out burger

Enjoys hiking and visiting National Parks

Experiences

Jan 2025 - Present

Senior UI/UX Designer at Great Southern Bank

  • Designed Confirmation of Payee solution for our mobile banking app to reduce errors and scam activity for our customers
  • Conducted user research and usability testing, leading to actionable insights that informed design decisions and improved user satisfaction.
  • Collaborated with product managers to align design strategies with business goals, enhancing overall project outcomes.
  • Updated and designed new components, patterns and design documentation across multiple design systems
  • Analyzed user feedback and engagement metrics to refine UI features, resulting in measurable improvements in user satisfaction and retention.

Apr 2024 - Dec 2024

UI/UX designer at Brisbane City Council

  • Lead design projects that streamline processes, leading to efficient workflows and impactful changes in project delivery timelines.
  • Crafted user-centric designs for data-rich experiences, enhancing accessibility and usability.
  • Ensured compliance with AA accessibility standards, addressing audit findings effectively.
  • Documented design system components, facilitating consistent updates and improvements.
  • Participated in Agile ceremonies, contributing to efficient project management and delivery.

Mar 2023 - Apr 2024

UI/UX designer at Great Southern Bank

  • Conducted 70 A/B tests, boosting bank issuance by $127M.
  • Updated and designed new components, patterns and design documentation across multiple design systems
  • Committed to continuous learning and growth, consistently seeking feedback to enhance design skills and project outcomes.

Aug 2022 - Dec 2022

UI/UX designer at Topcon positioning systems

  • Designed wireframes and prototypes in Figma for mobile apps on Windows/Android platforms.
  • Enhanced design systems for icons and mobile/tablet libraries.
  • Collaborated with product managers to align on feature requirements and technical constraints.
  • Tested designs with QA and end users, gathering valuable feedback.
  • Facilitated MoSCoW prioritizing sessions with stakeholders.

2020 - Present

Freelance digital designer at Smileyscope

  • Create branding materials enhancing client recognition and market presence.
  • Design VR application screens improving user interaction.
  • Design and delivered a website redesign.
  • Executed diverse design projects from concept to completion, leading to substantial improvements in client engagement and retention.

2008 - 2020

Freelance digital designer

  • Highly recognised, sought-after by large organizations such as Sunsuper, Canstar and Flight Centre Travel Group, Brisbane Marketing, AVCAIR and more
  • Designed and developed a wide range of user interface designa, digital graphics including HTML5 web banners for A/B testing
  • Conducting strategy sessions, qualitative and quantitative research methods to gather feedback

Skills

 

Design Thinking

 

Responsive Design

 

Figma

 

Adobe Analytics

 

Interaction Design

 

Wireframing

 

Information Architecture

 

Visual Hierarchy

 

User Flows

 

Mobile App Design

 

Accessibility Standards

Contact me

Explore projects

What’s near me design

Little Scholars website

Brisbane City Council website

© Simone Cummins 2025

With over 20 years of experience in design, Simone is dedicated to crafting meaningful visual experiences.

Has the cutest cavoodle named Bella (not biased at all!)

Dreaming of an In-N-Out burger

Enjoys hiking and visiting National Parks

Experiences

Jan 2025 - Present

Senior UI/UX Designer at Great Southern Bank

  • Designed Confirmation of Payee solution for our mobile banking app to reduce errors and scam activity for our customers
  • Conducted user research and usability testing, leading to actionable insights that informed design decisions and improved user satisfaction.
  • Collaborated with product managers to align design strategies with business goals, enhancing overall project outcomes.
  • Updated and designed new components, patterns and design documentation across multiple design systems
  • Analyzed user feedback and engagement metrics to refine UI features, resulting in measurable improvements in user satisfaction and retention.

Apr 2024 - Dec 2024

UI/UX designer at Brisbane City Council

  • Lead design projects that streamline processes, leading to efficient workflows and impactful changes in project delivery timelines.
  • Crafted user-centric designs for data-rich experiences, enhancing accessibility and usability.
  • Ensured compliance with AA accessibility standards, addressing audit findings effectively.
  • Documented design system components, facilitating consistent updates and improvements.
  • Participated in Agile ceremonies, contributing to efficient project management and delivery.

Mar 2023 - Apr 2024

UI/UX designer at Great Southern Bank

  • Conducted 70 A/B tests, boosting bank issuance by $127M.
  • Updated and designed new components, patterns and design documentation across multiple design systems
  • Committed to continuous learning and growth, consistently seeking feedback to enhance design skills and project outcomes.

Aug 2022 - Dec 2022

UI/UX designer at Topcon positioning systems

  • Designed wireframes and prototypes in Figma for mobile apps on Windows/Android platforms.
  • Enhanced design systems for icons and mobile/tablet libraries.
  • Collaborated with product managers to align on feature requirements and technical constraints.
  • Tested designs with QA and end users, gathering valuable feedback.
  • Facilitated MoSCoW prioritizing sessions with stakeholders.

2020 - Present

Freelance digital designer at Smileyscope

  • Create branding materials enhancing client recognition and market presence.
  • Design VR application screens improving user interaction.
  • Design and delivered a website redesign.
  • Executed diverse design projects from concept to completion, leading to substantial improvements in client engagement and retention.

2008 - 2020

Freelance digital designer

  • Highly recognised, sought-after by large organizations such as Sunsuper, Canstar and Flight Centre Travel Group, Brisbane Marketing, AVCAIR and more
  • Designed and developed a wide range of user interface designa, digital graphics including HTML5 web banners for A/B testing
  • Conducting strategy sessions, qualitative and quantitative research methods to gather feedback

Skills

 

Design Thinking

 

Responsive Design

 

Figma

 

Adobe Analytics

 

Interaction Design

 

Wireframing

 

Information Architecture

 

Visual Hierarchy

 

User Flows

 

Mobile App Design

 

Accessibility Standards

Contact me

Explore projects

What’s near me design

Little Scholars website

Brisbane City Council website

© Simone Cummins 2025