I’m a designer who thrives at the intersection of creativity, strategy, and technology. Over the past 15+ years, I’ve worked across branding, digital, and product design - building design systems, shaping user journeys, and turning complex problems into simple, elegant, human-first solutions.

Experiences

2016 - Present

Senior Product Designer

  • Designed and delivered a wide range of websites, native application interfaces, edms, including building design systems from scratch for many small to large companies across different industries such, prototyping and handing over high-fidelity designs to developers.
  • Conducted strategy sessions to gather requirements and usability testing with qualitative and quantitative research methods with customers to gain valuable insights.

Jan 2025 - Present

Product Designer at Great Southern Bank

  • Designed Confirmation of Payee solution for our mobile banking app to reduce errors and scam activity
  • Conducted user research and usability testing, leading to actionable insights that informed design decisions and improved user satisfaction.
  • Collaborated with product managers to align design strategies with business goals, enhancing overall project outcomes.
  • Updated and designed new components, patterns and design documentation across multiple design systems

Apr 2024 - Dec 2024

Product Designer at Brisbane City Council

  • Lead design projects where I collaborated with cross-functional teams.
  • Liased with senior stakeholders to advise on processes, best practices to bring effiency, collaboration and innovation.
  • ∙ Crafted user-centric designs for data-rich experiences, enhancing accessibility and usability.
  • ∙ Lead design system to document components, facilitating consistent updates and improvements.
  • ∙ Participated in Agile ceremonies, contributing to efficient project management and delivery.

Mar 2023 - Apr 2024

Product Designer at Great Southern Bank

  • Conducted 70 A/B tests, boosting bank issuance by $127M.
  • Updated and designed new components, patterns and design documentation across multiple design systems
  • Committed to continuous learning and growth, consistently seeking feedback to enhance design skills and project outcomes.

Aug 2022 - Dec 2022

Product designer at Topcon Positioning Systems

  • Designed wireframes and prototypes in Figma for mobile apps on Windows/Android platforms.
  • Enhanced design systems for icons and mobile/tablet libraries.
  • Collaborated with product managers to align on feature requirements and technical constraints.
  • Tested designs with QA and end users, gathering valuable feedback.
  • Facilitated MoSCoW prioritising sessions with stakeholders.

Key skills

  • Design Thinking
  • Figma
  • Design systems
  • Interaction Design
  • Wireframing
  • Prototyping
  • Information Architecture
  • User Flows
  • UX research
  • Usability testing
  • Accessibility
  • A/B Testing
  • Adobe Analytics

© Simone Cummins 2025.

I’m a designer who thrives at the intersection of creativity, strategy, and technology. Over the past 15+ years, I’ve worked across branding, digital, and product design - building design systems, shaping user journeys, and turning complex problems into simple, elegant, human-first solutions.

Experiences

2016 - Present

Senior Product Designer

  • Designed and delivered a wide range of websites, native application interfaces, edms, including building design systems from scratch for many small to large companies across different industries such, prototyping and handing over high-fidelity designs to developers.
  • Conducted strategy sessions to gather requirements and usability testing with qualitative and quantitative research methods with customers to gain valuable insights.

Jan 2025 - Present

Product Designer at Great Southern Bank

  • Designed Confirmation of Payee solution for our mobile banking app to reduce errors and scam activity
  • Conducted user research and usability testing, leading to actionable insights that informed design decisions and improved user satisfaction.
  • Collaborated with product managers to align design strategies with business goals, enhancing overall project outcomes.
  • Updated and designed new components, patterns and design documentation across multiple design systems

Apr 2024 - Dec 2024

Product Designer at Brisbane City Council

  • Lead design projects where I collaborated with cross-functional teams.
  • Liased with senior stakeholders to advise on processes, best practices to bring effiency, collaboration and innovation.
  • ∙ Crafted user-centric designs for data-rich experiences, enhancing accessibility and usability.
  • ∙ Lead design system to document components, facilitating consistent updates and improvements.
  • ∙ Participated in Agile ceremonies, contributing to efficient project management and delivery.

Mar 2023 - Apr 2024

Product Designer at Great Southern Bank

  • Conducted 70 A/B tests, boosting bank issuance by $127M.
  • Updated and designed new components, patterns and design documentation across multiple design systems
  • Committed to continuous learning and growth, consistently seeking feedback to enhance design skills and project outcomes.

Aug 2022 - Dec 2022

Product designer at Topcon Positioning Systems

  • Designed wireframes and prototypes in Figma for mobile apps on Windows/Android platforms.
  • Enhanced design systems for icons and mobile/tablet libraries.
  • Collaborated with product managers to align on feature requirements and technical constraints.
  • Tested designs with QA and end users, gathering valuable feedback.
  • Facilitated MoSCoW prioritising sessions with stakeholders.

Key skills

  • Design Thinking
  • Figma
  • Design systems
  • Interaction Design
  • Wireframing
  • Prototyping
  • Information Architecture
  • User Flows
  • UX research
  • Usability testing
  • Accessibility
  • A/B Testing
  • Adobe Analytics

© Simone Cummins 2025

I’m a designer who thrives at the intersection of creativity, strategy, and technology. Over the past 15+ years, I’ve worked across branding, digital, and product design - building design systems, shaping user journeys, and turning complex problems into simple, elegant, human-first solutions.

Experiences

2016 - Present

Senior Product Designer

  • Designed and delivered a wide range of websites, native application interfaces, edms, including building design systems from scratch for many small to large companies across different industries such, prototyping and handing over high-fidelity designs to developers.
  • Conducted strategy sessions to gather requirements and usability testing with qualitative and quantitative research methods with customers to gain valuable insights.

Jan 2025 - Present

Product Designer at Great Southern Bank

  • Designed Confirmation of Payee solution for our mobile banking app to reduce errors and scam activity
  • Conducted user research and usability testing, leading to actionable insights that informed design decisions and improved user satisfaction.
  • Collaborated with product managers to align design strategies with business goals, enhancing overall project outcomes.
  • Updated and designed new components, patterns and design documentation across multiple design systems

Apr 2024 - Dec 2024

Product Designer at Brisbane City Council

  • Lead design projects where I collaborated with cross-functional teams.
  • Liaised with senior stakeholders to advise on processes, best practices to bring a culture of efficiency, collaboration and innovation.
  • Crafted user-centric designs for data-rich experiences, enhancing accessibility and usability.
  • Lead design system to document components, facilitating consistent updates and improvements.
  • Participated in Agile ceremonies, contributing to efficient project management and delivery.

Mar 2023 - Apr 2024

Product Designer at Great Southern Bank

  • Conducted 70 A/B tests, boosting bank issuance by $127M.
  • Updated and designed new components, patterns and design documentation across multiple design systems
  • Committed to continuous learning and growth, consistently seeking feedback to enhance design skills and project outcomes.

Aug 2022 - Dec 2022

Product designer at Topcon Positioning Systems

  • Designed wireframes and prototypes in Figma for mobile apps on Windows/Android platforms.
  • Enhanced design systems for icons and mobile/tablet libraries.
  • Collaborated with product managers to align on feature requirements and technical constraints.
  • Tested designs with QA and end users, gathering valuable feedback.
  • Facilitated MoSCoW prioritising sessions with stakeholders.

Key skills

  • Design Thinking
  • Figma
  • Design systems
  • Interaction Design
  • Wireframing
  • Prototyping
  • Information Architecture
  • User Flows
  • UX research
  • Usability testing
  • Accessibility
  • A/B Testing
  • Adobe Analytics

© Simone Cummins 2025